Matar Cohen

Matar Cohen has a diverse work experience spanning various roles in product design, creative direction, and graphic design.

In 2023, Cohen will join 8fig as the Head of Product Design. Prior to that, from 2019 to 2023, Cohen worked at Venn City, initially as a Senior Product Designer from December 2019 to May 2021. They then became a Product Design Lead from May 2021 to February 2022, and finally the Head of Product Design from February 2022 to March 2023.

Between 2018 and 2019, Cohen worked as an independent contractor, primarily as a Product Designer and Creative Director. They developed creative strategies, brand identities, and visual communication design for brands like Waze and Being. Additionally, they led design thinking workshops and developed user scenarios for various personas.

From 2016 to 2018, Cohen held the role of Head of Design at Yigal Azrouël, Inc. Their responsibilities involved leading and supporting a multidisciplinary team in creating a cohesive user experience across different platforms. They also played a key role in revamping the brand's digital presence, including website redesign, development, and maintenance.

Prior to that, from 2015 to 2016, Cohen worked at co:collective as a Designer and Creative Strategist. They created creative strategies and solutions for brands like MoMA, Microsoft, YouTube, Facebook, and WaterAid. Cohen utilized the StoryDoing method to help redefine brand purposes and developed brand activations to showcase the brand purpose and connect with their target audience.

From 2013 to 2015, Cohen worked as a self-employed Graphic Designer and Copywriter. They designed visual materials for various brands and wrote a weekly personal column expressing their point of view about pop culture and entertainment.

In 2014, Cohen had an internship as an Art Director at MRY, where they worked on brainstorming advertising campaign ideas, supported web and UX design, and won the Spotify Advertising competition.

In 2013, Cohen had a creative internship at MAUDE, a full-service creative agency. They were involved in graphic design for entertainment brands, including web design, exhibition display, and product design. They also participated in brainstorming sessions for TV spots and rebrands.

Overall, Cohen's work experience demonstrates their expertise in product design, creative direction, and graphic design across a range of industries and brands.

Matar Cohen pursued their formal education in the field of communication design and advertising design. From 2011 to 2015, they attended the Fashion Institute of Technology, where they obtained a Bachelor of Fine Arts (BFA) degree. During this time, their focus was on communication design and advertising design. Additionally, they also attended the Thelma Yellin School of the Arts, specifically studying communication design and visual arts. However, the start and end years for this particular education experience are not provided.