Awie Newell

Chief Executive Officer at 8Greens

Awie Newell has an extensive work experience spanning over several companies and roles. Most recently, they are the Chief Executive Officer at 8Greens since July 2021. Awie is also an Executive Board Member at the British Beauty Council since September 2021.

Prior to their current roles, Awie served as an Executive Board Member at PZ Cussons from April 2020 to July 2021. Before that, they held the position of Managing Director at PZ Cussons Beauty from June 2019 to July 2021. Awie was responsible for leading PZ Cussons Beauty's global beauty businesses, which included well-known brands such as St Tropez, Sanctuary, Fudge Professional, Fudge Urban, and Charles Worthington. Their expertise contributed to their success in the self-tanning, body care, and haircare sectors.

Awie's career in the PZ Cussons Group began with their role as a Business Unit Director at Seven Scent Ltd from February 2012 to March 2014. Awie continued with the group and became the Sales Director at The Sanctuary Spa Holdings from June 2008 to January 2012.

Prior to joining PZ Cussons, Awie worked at L'Oreal as the Head of Chains from 2005 to 2008. Awie also gained valuable experience at Tetra Pak, where they held various roles including Category Manager from June 2004 to December 2005 and Key Account Manager from July 2001 to May 2004.

Throughout their career, Awie Newell has showcased their expertise in leadership, sales, and brand management in the beauty and consumer goods industry.

Awie Newell obtained a Bachelor of Science degree in Commerce with a focus on Marketing Management from De La Salle University, where they studied from 1994 to 1997. Later on, Awie attended the Ateneo Graduate School of Business to pursue their MBA, although the specific duration of this program is not mentioned.

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