Carlos Ariza

Carlos leads Integrated Media at 9thWonder, driving Communication Strategy, MarTech and cross-functional collaboration of 9thWonder's Media practice with Research, Creative, Analytics, Dev and AdOps teams.

For over 18 years, Carlos has brought his data-driven strategic planning, management, and analytic skills to Fortune 500 brands such as Ford, Dole, Intuit TurboTax, Legoland, Major League Soccer, NHL, Carnival Corp. and Valvoline, among others. His category experience spans across many verticals including CPG, technology, automotive, travel, film, health, total-market, non-profit, B2B and government. Fluent in Spanish and English language and culture, he understands what's required to connect brands with multicultural and multi-generational audiences.

Carlos specializes in fully integrated, data-driven, strategic cross-channel media planning, aiding brands in achieving their marketing, business and digital transformation goals.