Arif Choudhury

Arif Choudhury is an accomplished marketing professional with extensive experience in trade and brand management. Currently serving as Central Trade Marketing Manager at Usha International since June 2015, Arif drives sell-out strategies through ISP promoters and demonstrators across India, while also implementing innovative visual merchandising and point of sale materials tailored to specific retail needs. Previously, Arif held roles in marketing and brand management at A.O. Smith and was involved in trade marketing at Sony from September 2007 to April 2012. Arif Choudhury is an alumnus of IFIM Business School.