Joana Fernandes

Joana Fernandes is a Junior Marketing Manager at A Padaria Portuguesa, responsible for developing and executing brand strategies to achieve business objectives and enhance market share since August 2023. Prior experience includes roles as a Digital Marketing Specialist and Growth Hacking Specialist at Fidelidade, where Joana prepared marketing strategies and managed campaigns for various initiatives from March 2021 to July 2023. Marketing internship experience includes positions at WINICIO, Staples, and AKI Portugal, where Joana supported communication campaigns, e-commerce operations, and market research projects. Joana Fernandes is currently pursuing a Postgraduate Degree in Data Driven Marketing at NOVA IMS Information Management School, building on a Master's degree in Communication, Marketing, and Advertising from Universidade Católica Portuguesa.