Geetha Balakrishnan

Geetha Balakrishnan currently serves as the Vice President of PMO & Tech Financial Planning and Chief of Staff to the CPTO at A Place for Mom since November 2020. Prior to this role, Geetha was the Vice President of Customer Success at Flip.to, where notable achievements included increasing customer retention from 65% to 83% and redesigning support processes that reduced costs by 30%. Previous experience includes serving as Director of Operations and Implementations at TravelClick, with a focus on achieving 19% year-over-year revenue growth, and as Director of Global Operations at EZYield, which involved scaling operations to support significant customer growth and managing successful integration post-acquisition. Geetha's career also includes management roles at Sears Holdings Corp, overseeing customer service and compliance, and as Assistant Manager Operations at IBM Global Services, where project transitions and process improvements were key accomplishments. Geetha holds a Bachelor's degree in Business from Bangalore University.