Patrick F.

Patrick F. is an experienced professional in CRM Analytics, currently serving as Head of CRM Analytics at A.S. Watson Group since September 2017, having previously held roles including Senior CRM Analytics Manager and CRM Analytics Manager. Prior to A.S. Watson Group, Patrick spent nearly eight years at Nielsen as Associate Director in Retail, managing one of the largest retail groups in Hong Kong and providing comprehensive data analytics services across the APAC market. Earlier experience includes project management at Viasystem, focusing on operational efficiency and client relations across Asia. Patrick holds an MBA from ACU, obtained between 2006 and 2008, and possesses a strong ability to tackle marketing and merchandising challenges using data analytics.