Crystal Akins

Crystal Akins is an accomplished marketing executive with extensive experience in brand and integrated marketing, currently serving as the Vice President of Marketing at Half Magic Beauty under A24 since September 2024. Previously, Crystal held various senior roles at True Botanicals from January 2021 to August 2024, including Vice President and Senior Director of Growth Marketing. Crystal also led global social and influencer marketing as Head of Global Social & Influencer Marketing for KVD Beauty at Kendo Brands, Inc. from January 2019 to September 2020, achieving recognition as a 2019 Streamy Winner for Best Branded Video Content. Additional experience includes roles at Google, Pacific Gas and Electric Company, The Clorox Company, and The Wonderful Company, among others, with a foundational background in journalism from San Francisco State University.