Hala Abdelbary

Hala Fathy is a seasoned digital marketing professional with extensive experience in performance marketing and programmatic media. Currently serving as a Senior Digital Performance Specialist at A2Z Media since December 2023, Hala previously held roles at ArabyAds, including Digital Performance and Programmatic Executive, where expertise in managing programmatic media campaigns and optimizing advertisements on platforms such as Dv360 and Taboola was demonstrated. Career progression includes roles as a Junior Media Buyer at eventX company and Social Media Specialist at S&M Solutions, where Hala developed and implemented comprehensive media strategies. Educational credentials include a Bachelor of Science in Chemistry and Microbiology from Minufiya University, complemented by participation in various youth and innovation camps, reflecting a commitment to professional growth and community engagement.