a4 Advertising
Daniela Hernandez, MS, is an accomplished Insights Manager specializing in media analytics at a4 Advertising, providing advanced client insights through multi-touch attribution and media mix modeling. With previous experience as a Senior Digital Marketing Strategist at Sailthru, Daniela developed strategic roadmaps and utilized Tableau for reporting tools tailored to e-commerce and publishing clients. At Medallia, Daniela excelled as a Senior Technical Analyst, designing program roadmaps and leveraging technical skills in Javascript and HTML to enhance client solutions. Prior roles include Process Engineering Manager and Customer Experience Insights Analyst at Altice USA, where Daniela focused on improving enterprise processes and customer experiences. Daniela holds a Master's degree in Marketing Analytics & Strategy from Fairfield University, a Data Analytics Certificate from Springboard, and a Bachelor's degree in Finance and Economics from Stony Brook University.
a4 Advertising
a4 advertising is an advanced advertising and data company that provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4 enables advertisers to reach more than 90 million U.S. households on television through cable networks, on-demand and addressable inventory across the U.S., and more than 45 million U.S. households through authenticated, privacy-compliant IP addressability supported by rich data sets and powerful analytics and attribution services in a simple, user-friendly way.