Asta Lund

Asta Lund is an accomplished executive with extensive experience in customer operations, transformation, and digital marketing across various industries. Currently serving as Chief Customer Operations Officer and Chief Transformation Officer at The AA (Ireland) since March 2022, Asta previously held the position of Head of Strategic Growth at the National Lottery from June 2020 to March 2022. Asta's consulting expertise encompasses significant projects with clients such as AA Ireland, Aer Rianta International, and Danone. Past roles include Senior Manager at Accenture Interactive and Global Marketing Director at iheed. Asta’s career also features leadership positions at Arnotts, In the Company of Huskies, Diageo, and Dialogue. Asta holds a Bachelor of Science in Chemistry from University College Dublin and a Diploma in Direct Marketing from The Institute of Direct and Digital Marketing.