Pascal Borgstijn

Pascal Borgstijn has a diverse work experience spanning over 20 years. Pascal started their career at Equinox, an Avocent company, where they served as a Territory Manager for Southern Europe from 2001 to 2003. Following this, they joined SCANTECH ID and held the positions of Area Manager for Benelux & Germany and later, Product & Marketing Manager from 2004 to 2008.

In 2009, Borgstijn joined Newland Europe BV as a Product & Marketing Manager, where they focused on image-based barcode scanners and scan engines. Pascal remained in this role until 2011. Subsequently, they joined Cognex Corporation as a Field Product Marketing Manager for Europe, specializing in high-end image-based industrial barcode scanners used in factory and logistics automation. Pascal held this position from 2011 to 2012.

From 2013 to 2015, Borgstijn worked as a Business Development Manager for Europe at AOPEN, dealing with digital signage solutions and small form-factor PCs. Following this, they joined AAEON, an ASUS associate company, in 2015 and took on various roles within the organization.

At AAEON, Borgstijn served as a Business Development Manager for Europe, focusing on the rugged mobile devices and tablets division from 2015 to 2019. Pascal then transitioned to the role of Channel Business Development Manager for Europe, where their responsibilities included consolidating local channel business strategies, identifying and closing key channel partners, and providing product marketing and business development support. During this time, they also assumed additional responsibilities such as Channel Sales Manager for the UK & Ireland and (acting) Channel Sales Manager for France.

Most recently, Borgstijn held the position of Sales Manager for Nordics & Baltics at AAEON, a role they commenced in October 2020. In this capacity, they are responsible for managing sales activities in the Nordics and Baltics region.

Throughout their career, Borgstijn has demonstrated expertise in sales, business development, product marketing, and channel management across various industries such as technology, barcode scanning, and digital signage.

Pascal Borgstijn pursued their undergraduate studies from 1996 to 2001 at the Amsterdam University of Applied Sciences, where they obtained a Bachelor of Arts degree in International Management with a focus on the English Stream. In 1999, they also attended the Rennes School of Business for a brief period to study International Business.

In terms of additional certifications, Pascal obtained the IT Information Library Foundations Certification (ITIL) from PeopleCert in September 2001. Later, in January 2018, they completed the Lean Six Sigma DMAIC - Orange Belt certification from LeanSixSigmaPartners. Pascal furthered their knowledge in artificial intelligence with the completion of the AI Deep Learning Masterclass from VBTI in January 2019.

Recently, in 2020 and 2021, Pascal Borgstijn pursued a postgraduate degree in Architecture from NCOI Opleidingen.