Bernice Sibucao

Bernice Sibucao is a seasoned professional in digital media and strategy, currently serving as Senior Manager and Deputy Head of the Digital Strategy and Innovation Lab at GMA Network, Inc. since November 2012. In this role, Bernice leads a team focused on developing tailored news products for platforms like TikTok, Instagram Reels, and YouTube Shorts, while also overseeing the testing of AI-driven tools for content optimization. Previously, Bernice has held positions including Head of the Digital Video Lab, where oversight of video and podcast production aimed at increasing engagement, and Assistant Social Media Manager, which involved managing social media campaigns and strategies. Bernice also contributes as Secretary for AAJA-Asia, handling promotions for key events. Bernice's earlier experience includes a role as Junior Strategic Planner at Dyll, creating communication briefs for various brands. Bernice holds a degree in AB Communication, Journalism from Ateneo de Manila University.