Shane Haggerty

Shane Haggerty, APR, currently serves as the Senior Director of Brand & Client Strategy at AASA, The School Superintendents Association, a position held since July 2025. Prior to this, Shane was the Managing Director of Marketing and Communications at Battelle for Kids from August 2022 to June 2025, where strategic partnerships and brand engagement were key focuses. As the Chief Marketing Strategist and Owner of Haggerty Special Projects from October 2017 to August 2022, Shane developed custom strategies for over 40 clients in the education and non-profit sectors. Earlier experience includes directing marketing and technology at Tolles Career and Technical Center, founding Great Heights LLC, and various marketing roles in educational institutions. Shane holds multiple degrees, including a Master of Education in Sport Administration from Xavier University and a Master of Science in Educational Leadership from the University of Dayton.