Adrien Mahieu

Adrien Mahieu is an accomplished executive with extensive experience in the beverage industry, currently serving as Vice President Commercial (Sales, Marketing & Digital Transformation) for AB InBev in Europe & the Middle East since August 2010. Mahieu has held various leadership roles, including oversight of craft brands and beyond beer products, with full P&L responsibility and membership in executive management committees. Previous positions include M&A Commercial lead during the SAB-Miller integration and Global Director of Marketing and Trade Marketing, driving significant revenue across international markets. Mahieu's educational background includes multiple master's degrees in engineering and business from prestigious institutions, complemented by various board directorships in the craft beverage sector.