Juan Carlos Rodríguez

Juan Carlos Rodríguez is a seasoned professional with extensive experience in digital and traditional media strategies, currently serving as Head of Growth and Head of Media at AB InBev since November 2017. Responsibilities encompass strategic planning, ROI modeling, and best practices implementation for Bavaria's media portfolio. Prior roles include Digital Media Manager, where transformation towards digital media was led, and AdOps & Programmatic Lead, overseeing programmatic operations. Previous positions at Wavemaker and MEC focused on performance-driven strategies and operational efficiency in digital advertising. A foundational career in programmatic marketing began at GroupM, complemented by an educational background in Graphic Design and Adobe software.