Rachit Gupta

Rachit Gupta is a seasoned marketing professional currently serving as the Growth & Retention Marketing Manager at Blue Tokai Coffee Roasters since February 2023, where responsibilities include end-to-end campaign management, customer journey mapping, and retention campaign execution across various platforms. Prior to this role, Rachit held the position of Lead-Digital Media (Performance Marketing) at Social Beat, focusing on media planning for e-commerce and lead generation clients while delivering performance analysis reports. Experience also includes roles as Google Ads Specialist at Wishup.co and Assistant Manager-Marketing at Moolchand Healthcare, emphasizing campaign optimization and digital advertising strategies. Rachit began the career as a Media Marketing Intern at HT Media Ltd and has a strong educational background with an MBA in Marketing from Institute of Management Technology, Ghaziabad and a Bachelor’s degree in Business Economics from Shivaji College.