Barbara Meda is an experienced marketing professional with a robust background in the pharmaceutical and medical sectors. Currently serving as Marketing Manager at ab medica spa since October 2021, Barbara previously held key positions including Head of Marketing and Marketing Manager at Merz Therapeutics, as well as Marketing Manager at Merz Pharma Italia. Prior to that, experience includes a role as Product Marketing Specialist at Medtronic, focusing on market development and technical consulting. Barbara's educational background includes a degree in Biomedical Engineering from Politecnico di Milano, a Master of Advanced Professional Training in Management and Marketing of the Pharmaceutical Industry from ALMA LABORIS Business School, and an Executive course in Strategic Marketing from SDA Bocconi.