Serena Ku

Serena Ku is a skilled professional with extensive experience in digital marketing and e-commerce, currently serving as a Senior Customer Success Manager at AB Tasty since October 2023. Prior to this role, Serena worked as an Ecommerce Consultant at Yieldify, where management of strategic campaigns for high-profile clients such as L'Oreal and Qantas Wine showcased expertise in maximizing ROI through data-driven insights. Previous positions include Digital Account Executive at Zenith Media Australia, focusing on omnichannel strategies for FMCG brands, and various roles at Vizeum and Blooms The Chemist, demonstrating a breadth of experience across digital, offline, and retail environments. Serena holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from UNSW, completed in 2019.