Ineke Nouwens serves as the Directeur Customer Experience and member of the Group Management at ABAB since April 2015, focusing on creating value for customers, employees, shareholders, and society. Prior experience includes roles such as Directeur Marktmanagement, Marketing, and Communicatie at Mikrocentrum, and various marketing leadership positions at Euroforum, Euroforum Uitgeverij, Fiscaal up to Date, and Broadcast Press. Education includes degrees in Commerciële Economie from Avans University of Applied Sciences and International Management from the University of Derby, alongside NIMA certifications in strategic and direct marketing.
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