Daniela Potin

Daniela Potin is an experienced marketing professional with a robust background in brand management and digital marketing. Currently serving as Gerente de Marketing at ABASTIBLE S.A. since June 2021, Daniela leads a team of 12 in enhancing brand positioning for both residential and industrial clients. Prior to this role, Daniela was Marketing Manager at Kimberly-Clark in Chile, overseeing various teams and achieving significant market goals. Daniela's experience also includes key positions at L'Oréal Australia, where the management of the Lancome skincare line was successfully handled, and earlier roles at L'Oréal focusing on hair care products. Daniela holds a degree in Commercial Engineering with a focus on administration from Pontificia Universidad Católica de Chile, complemented by multiple certifications in digital marketing and business strategy.