Guilherme Florido

Guilherme Florido is a seasoned professional with extensive experience in sales and trade management in the healthcare sector, particularly in diabetes care. Currently serving as Sr Sales & Trade Manager at Abbott since December 2007, Guilherme has held various leadership positions, including National Sales Manager, National Demand Manager, and Consumer Business Manager, where expertise encompasses strategic planning, sales force effectiveness, and trade marketing. Previous roles at Bausch + Lomb, Pfizer, Warner Lambert, and Bristol-Myers Squibb further demonstrate a robust background in sales management, team training, and market strategy development. Guilherme holds an MBA in Business Management from FGV - Fundação Getulio Vargas and a degree in Social Communication from Universidade Augusto Motta.