Guillermo Melo Orozco

Guillermo Melo Orozco is a seasoned professional in business excellence and sales effectiveness, currently serving as Business Excellence Manager at Abbott since November 2011, overseeing a national sales force of 200 individuals and ensuring a positive return on investment. Prior roles include consulting for sales productivity at Tecnomedical and managing internal customer service at Schering Plough, where responsibilities encompassed market intelligence and strategy formulation. Guillermo also has extensive experience in operations and customer service from TV Azteca, managing significant annual budgets and sales objectives, as well as process re-engineering for television production. An educational background includes a Master's in Strategic Administration and a degree in Industrial Engineering from Tecnológico de Monterrey.