Marketing and Brand Management

The Marketing and Brand Management team at Abbott drives the development and execution of strategic marketing initiatives to enhance brand visibility and engagement across Abbott's diverse healthcare portfolio. This team collaborates closely with product development, commercial operations, and digital marketing to create compelling campaigns and messaging that resonate with healthcare professionals and consumers alike, ensuring Abbott's products meet the needs of patients at all stages of life. They are instrumental in maintaining brand integrity while innovating marketing strategies in response to evolving market dynamics.