Yudi Prastyo Utomo

PT. ABC President Indonesia was established in September 1991 under a joint venture agreement between PT. ABC Central Food of Indonesia and Uni-President Enterprises Corporation of Taiwan. Most people know the “ABC” Brand as the market leader in food and beverages in Indonesia. Guided by the principle of satisfying customer needs, it has steadily expanded its business to other foods. Now “ABC” is a famous household brand name, known for its quality. ABC is one of key players in Indonesia Instant Noodle Market. Mi ABC is available throughout the nation due to our wide distribution network. Our export markets spread across European and Asia Pacific Countries. In fact, we are the leaders in the hot flavored categories. ABC President”s factory is situated in Karawang, West Java with an area of 7.0 hectares. When it opened for business in July of 1992, the company was only producing a few hundred thousand cartons of instant noodles. As we foresee the potential market challenges, PT. ABC President expanded its business to beverages industry. In September 2005, PT. ABC President launched a new beverage product, Nu Green Tea, which became the pioneer of ready to drink green tea in PET bottle in Indonesia. To support its innovative concept of Nu Green Tea, we engaged a state-of-art technology : PET Aseptic Filling Technology, which ensure products with winning taste and aroma. Currently, Nu Green Tea is the market leader in RTD Green Tea category. PT. ABC President continuously innovates to satisfy consumer needs and wants. Furthermore, ABC President recognizes the necessity to satisfy the growing demand of consumers. With this always in mind, ABC President is constantly seeking improvements to meet the needs of a rapidly changing environment.