Helen Hoye

Helen Hoye (Derugin) is an experienced marketing professional with a strong background in engagement strategy and social media management. Currently serving as Associate Director of Engagement Strategy and Associate Director of Social Media at AbelsonTaylor Group since June 2021, prior roles include Social Media at Nova Ukraine and Social Media Supervisor at Havas San Francisco. Helen has also held positions such as Senior Account Executive and Account Executive at Eveo, Marketing Associate at GSN, and Account Manager at McCann Erickson, where significant campaigns for brands like Nestle were developed. Early career experience includes an Account Executive role at BBDO and Trade Marketing Coordinator at Sarmat. Educational qualifications include a Master of Fine Arts in Advertising with a focus on Creative Strategy from the Academy of Art University and a Master of Business Administration in Marketing from Khmelnytsky National University.