Frank Smedts

Frank Smedts is a seasoned professional with extensive experience in product management and marketing, currently serving as Product Manager and Senior Marketing & Digital Solutions leader at Abena Nederland since June 2015, focusing on marketing strategy, business process optimization, and healthcare product development. Previous roles include Product Manager at Brands Group B.V. and Excellenz-Group, where responsibilities included LED lighting management and team leadership in online marketing and IT development. Frank Smedts also owned Media Remix IT & Marketing, specializing in website and e-commerce development alongside online marketing. Educational qualifications include a Master’s degree in Strategic Marketing Management, a Bachelor’s degree in Business Administration, and various certifications in marketing and digital tools from reputable institutions such as NIMA and Tilburg University.