Randy Saltzman

Randy Saltzman has over 20 years of experience in marketing and business development. Randy most recently served as the Director of Brand Marketing at ABNB Federal Credit Union, where they were responsible for enhancing the corporate image, directing marketing activities, and increasing market share. Prior to that, they worked as the Marketing Business Partner/Director at Riverside Health System, overseeing marketing activities to achieve volume targets in the Northern Neck region.

Before joining Riverside, Randy operated their virtual marketing firm, RLS Marketing Solutions, where they provided comprehensive marketing services to companies and non-profit organizations. Randy also served as the Business Development Manager at SACU | San Antonio Federal Credit Union, where they revitalized relationships with existing member companies and implemented effective sales and lead generation strategies. Randy's experience in the financial industry also includes their role as the VP of Marketing at Langley Federal Credit Union, where they successfully executed marketing and branding initiatives to increase market share.

Earlier in their career, Randy served as the VP of Marketing and Business Relationships at The Summit Federal Credit Union, where they revitalized marketing initiatives, expanded the geographic footprint, and doubled assets through mergers. Prior to that, they operated their own marketing communications firm, Tactical Marketing Solutions, serving national consumer goods, retail, media, and transportation clients.

Throughout their career, Randy has demonstrated expertise in strategic planning, branding, advertising, PR, and community involvement. Randy has a strong track record of increasing market share and implementing successful marketing campaigns.

Randy Saltzman holds a Bachelor of Arts (B.A.) degree in Communications Studies/Marketing/Broadcasting from the State University of New York at Oswego. In addition to their degree, they have obtained several certifications including "Business Ethics for Managers and Leaders," "Coaching Skills for Leaders and Managers," "Coaching and Developing Employees," "Communicating with Confidence," "Critical Thinking," "Leading with Emotional Intelligence," "Managing Your Manager," and "Time Management for Managers." These certifications were obtained in September 2020 from LinkedIn.