Stella Friberg

Stella Friberg is a seasoned professional with extensive experience in service design and strategic direction. Currently serving as Strategy Director at Above.se, Stella drives innovation through a blend of strategy, design, and technology. Previously, Stella was a Service Designer at ARC Arise Consulting, focusing on customer experience and creative strategy, and co-founded LOGX, a tech start-up modernizing forest supply chains. Stella has held roles at TBWA\ Stockholm, Doberman, The Grand, and Stella Consulting, where expertise in project management, strategic communication, and client relations was showcased. Educational qualifications include a Master of Arts in Digital Management from Hyper Island and a Bachelor of Science in Economics with a focus on Retail Management from the Stockholm School of Economics.