ABP Group
Shivannita Choudhury is currently the Business Head, Digital and Head of Marketing and Consumer Insights at ABP Group. Shivannita has extensive experience in digital marketing and managing loyalty programs within the media industry. Previously, Shivannita held roles in operations management, portfolio management, and relationship management at companies like Sappers Group, Barclays Bank PLC, Citibank, and Axis Bank. Shivannita holds an MBA degree in Marketing from the Indian Institute of Management, Indore.
ABP Group
1 followers
In 1922, Anandabazar Patrika first came out as a four-page evening daily that sold at two paise and had a circulation of about 1,000 copies a day. Ninety-five years later, Anandabazar Patrika reaches out to close to six million readers, every day! Today, the ABP Group has evolved into a media conglomerate that has 12 premier publications, six 24-hour national TV news channels, one leading book publishing business, one radio channel and one online matrimony business as well as mobile and internet properties. Touching the lives of millions of readers and viewers, daily. We believe the legacy you leave, is the life you lead. We see ourselves as repositories of best practices and processes. And, at times, when we don't have the very best within, we open windows to look out for expertise. Not surprisingly, ABP is associated with companies and personalities revered across the world. In the world of journalism, we are not just a media house. We are really an alma mater.