LC

Lee Siang Choo

CEO, Executive Director, Chilli Padi Group at ABR Holdings Ltd

Ms Lee Siang Choo is responsible for the overall management and operation of the Chilli Padi Group. Ms Lee also oversees quality control, procurement and menu creation and innovation for the Chilli Padi Group. With her love for the intricacies of Peranakan culture and passion for cooking, she established the first Chilli Padi eatery in 1997. Since then, she has grown and expanded the business to food catering, confinement food delivery and cafeteria operations.


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ABR Holdings Ltd

ABR Holdings Limited is an investment holding company. The Company is engaged in the manufacture of ice cream, operation of ice cream parlors cum restaurants, operation of other specialty restaurants. Its segments include Restaurants and Confectionery, and Others. Its brands include Swensen's, Earle Swensen's, Yogen Fruz, Season Confectionary & Bakery, Season Cafe and Tip Top. Its Swensen's offers ice cream in a range of designed sundae concoctions. Its Earle Swensen's offers buffet salad bar, which features a range of compound salads, fresh greens, fruits and homemade dressings. Its Yogen Fruz offers frozen yogurt in over 1, 300 locations operating in approximately 30 countries around the world. Its Season Confectionary & Bakery offers baked cakes, bread, confectionery, pastries and mooncakes. Its Season's cafe offers American western/Asian cuisine and Swensen's ice cream. Its Tip Top Curry Puffs sells curry puffs. It operates various brands in Singapore, Malaysia, Brunei and China.


Industries

Headquarters

Singapore

Employees

501-1,000

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