Maureen B.

Maureen B. is an experienced professional in the field of customer and marketing insights, currently serving as a Senior Insight Manager at abrdn since September 2023. Prior to this role, Maureen held the position of Customer Insight Manager at NatWest Group from October 2017 to September 2023, focusing on customer experience programs and brand insights. Maureen's earlier roles include Customer Insight Manager at M&Co and Marketing Insight Manager at Coty, where insight delivery for cosmetics and beauty brands was emphasized. Additionally, Maureen worked at Kantar for eight years as an Account Insight Manager, managing consumer research to enhance brand strategy. Maureen's career began in Marketing & Investor Relations at Forest Investment Management. Academic credentials include an MSc. in Research Methods in Psychology and a BA Hons. in Psychology and English, both from the University of Strathclyde.