Mattel Soliven Celestino

Head, Digital Revenue at ABS-CBN

Mattel Soliven Celestino has worked at multiple companies throughout their career. Mattel began their career in 2007 at Yehey! Corporation as a Marketing Solutions Specialist. Mattel then joined MRM//McCann Manila in 2011, starting as an Account Director and later becoming an Associate Business Group Director. During their time at MRM, they managed a team and led digitally integrated campaigns for FMCG brands. In 2016, they joined ABS-CBN Corporation as the Head of Strategic Partnerships and Programmatic, and later took on roles as the OIC of Digital Sales Head and the Head of Digital Marketing (Client Solutions). Their primary responsibilities at ABS-CBN included managing the revenue streams of the company's digital properties and implementing strategies for growth. In 2019, they also became the Business Owner of ABS-CBN's Digital Advertising Self-serve Hub.

Mattel Soliven Celestino received a Bachelor of Communication degree in Media Production from Assumption College, San Lorenzo in the years 2003 to 2007. Later, they pursued a Master of Arts in Communication at Ateneo de Manila University starting from 2009. The end year for this program is not provided.

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Timeline

  • Head, Digital Revenue

    February, 2021 - present

  • Head, Digital Marketing (client Solutions)

    March, 2018

  • Oic, Digital Sales Head (previously Concurrent To Strategic Partnerships And Programmatic Role)

    July, 2017

  • Head, Strategic Partnerships And Programmatic

    January, 2016

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