Qinyang Li

Qinyang Li has a diverse work experience in the field of marketing and analytics. They started their career as a Marketing Research Assistant at Guofuzongheng Culture& Technology Consulting Co. LT, where they led a team and collected questionnaire answers from consumers. They then worked as a Junior Marketing Analyst at Wetec Technology (Beijing) Co., Ltd., where they analyzed online advertising campaigns and improved sales. After that, Qinyang served as a Research Assistant at the University of Illinois at Urbana-Champaign, analyzing Twitter profiles and researching academic papers on media effects and social media news. They also gained experience as a Policy Analyst Intern at The Borgen Project. Qinyang then worked as a Sales and Marketing Specialist at CitySpade Inc., where they conducted research, designed surveys, and created marketing campaigns. Subsequently, they interned as a Digital Marketing Intern at iTalk Global Communications, Inc., where they evaluated landing page performance and designed email campaigns. Qinyang later worked as a Social Media Marketing Intern at Freedom House, managing social media accounts and creating email workflows. Their next role was as a Digital Marketing Associate at Reingold, Inc., where they managed client accounts, recommended digital marketing strategies, and conducted sentiment analysis. Currently, Qinyang is serving as the Brand and Marketing Analytics Lead at Abt Associates.

Qinyang Li completed a Master's degree in Integrated Marketing Communication from Georgetown University from 2019 to 2021. Prior to that, Qinyang obtained a Bachelor's degree in Communication from the University of Illinois Urbana-Champaign, which was completed from 2015 to 2018. In addition, Qinyang has obtained certifications in Google Analytics from the Google Digital Academy (Skillshop) in 2020 and in The Data Scientist's Toolbox from Coursera in 2018.