ABTA
Sarah Roff is a highly experienced professional in marketing and tourism, with a background in digital marketing, trade development, and communications. Sarah has worked with notable organizations such as ABTA, Visit Dorset, Japan Experience, Hong Kong Tourism Board, and Japan National Tourism Organization. Sarah holds a Bachelor's Degree in Media Practices from Ryerson University and the University of Westminster.
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ABTA
ABTA has been at the heart of travel for more than 70 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers - the travelling public – travel with confidence. The ABTA brand stands for support, protection, expertise. These qualities are core to us. They ensure that holidaymakers remain confident in the holiday products that they buy from our Members. We help our Members and their customers navigate through today's changing travel landscape by providing schemes of financial protection and a course of redress if something goes wrong; by raising standards in the industry and by giving guidance on issues from sustainability to health and safety; and by presenting a united voice to government to ensure the industry and the public get a fair deal. ABTA currently has around 4,300 brands in membership. For more details about what we do, what being an ABTA Member means and how we're working at the heart of the industry to ensure that we continue to build confidence in travel visit www.abta.com.