Amer Aïdi is the Director of Strategic Communications at Abu Dhabi Investment Office, a position held since October 2023. Previously, Aïdi served as the Head of Marketing and Operations at Hub71 from April 2022 to September 2024, and as the Group Marketing and Communications Director at Abu Dhabi Health Services Company (SEHA) from March 2019 to April 2022, where Aïdi was instrumental in launching an integrated MARCOM strategy amid the COVID-19 pandemic. Aïdi's career also includes roles at Waha Capital and Omnicom Media Group, where Aïdi drove significant marketing and communications initiatives. Aïdi's education includes a Bachelor's degree in Business/Corporate Communications from The University of Kansas and an executive program from IMD.