Academy Music Group
Iris Beek is an experienced promoter and writer with a focus on music marketing, media, and communication. Currently serving as a promoter for Academy Music Group since February 2025, Iris promotes gigs through social media and in public spaces. As a writer for United By Pop since November 2020, contributions include reviews on popular K-pop groups such as BLACKPINK, NCT DREAM, and EVERGLOW. Additionally, Iris has written for LDN Magazine, covering various music genres and emerging artists from September 2022 to May 2025. A former fundraiser for Barnardo's from May 2024 to January 2025, Iris also gained experience as a publicist for The Outside Organisation, conducting research for festivals and K-pop artists in April 2024. Educational background includes a Bachelor of Arts in Music Marketing, Media, and Communication from BIMM University, and prior studies in journalism at Mediacollege Amsterdam.
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Academy Music Group
Academy Music Group (AMG) is the UK’s leading owner and operator of 19 nationwide live music and club venues, including South London’s award winning O2 Academy Brixton (London) and O2 Shepherd’s Bush Empire (London).