Accelerant Research
Courtney N. T. is a seasoned professional in data science and market research, currently serving as the Director of Data Science and Senior Project Manager at Accelerant Research since November 2020. With a rich background in leading diverse research projects across multiple industries, Courtney excels in developing research strategies, managing client relationships, and delivering insightful analyses and recommendations. Previous positions include Market Research Manager at Caesarstone US, Manager of Strategic Insights at Progressive Business Media, and Senior Research Professional at CSC, along with teaching roles at both High Point University and Guilford College. Educated with an MBA in Marketing from California State University, Fresno, and extensive coursework toward a PhD in Marketing from the University of Oregon, Courtney combines academic rigor with practical expertise to drive actionable insights for organizational success.
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Accelerant Research
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact 704-206-8500. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Online Qualitative Research • Via propriatary BlogNog Research platform (http://www.blognogresearch.com) Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)