Access Corporate Group
Lauren Zhong is a seasoned marketing professional with extensive experience in managing global marketing and sales initiatives, particularly within the Australian and Asian markets. Currently serving as a Senior Marketing Specialist at Access Corporate Group since May 2020, Lauren has successfully leveraged consumer research and market trends to enhance brand communication strategies, contributing to significant sales growth. Prior roles include Marketing Coordinator at Newstars Education and Migration, where Lauren implemented impactful sales and marketing campaigns and organized career fairs, as well as Business Development Manager at the Australian Chamber of International Commerce, leading a project team to develop marketing programs and host international events. Lauren holds a Master's degree in Marketing & International Business from The University of Sydney Business School and a Bachelor's degree in International Business & International Relations from UNSW, along with a Certificate IV in Patisserie from Le Cordon Bleu Australia-Sydney.
Access Corporate Group
Access Corporate Group (Access) is an international brand management company with over 2,000 employees located in its global offices in Sydney, Melbourne, Auckland and Hangzhou, China. Founded in 2017, the company has grown exponentially through operating and investing in premium brands, delivering its promise of ‘Everyday Better Life’ to consumers around the world. The company operates as a complete brand management ecosystem with international premium brands, ABM ConsuMerchant™, VTN and closed loop supply chains as its cornerstones. With this integrated and unique approach, its brands have achieved an average annual sales growth of 100% over the past three years and continue to accelerate. Our Vision Everyday Better Life Our Mission To become one of the Top 10 global brand management companies in the world Our Values • Brands are our lives, we live and love them as consumers • Create and embrace change for a better future • A joy for work and life • Our greatest capability lies in teamwork without boundaries • The pursuit of excellence is in our nature • Being open brings us together effortlessly Our Brand Portfolio Vida Glow, melrose, LOVEKINS, Dr. LeWinn's, MINENSSEY, mitoQ, BEE+, eimele, THALISSI, Alissi Bronte, Amilera, BEANBODY, NAPOLEON PERDIS, Invisible Zinc, Hunter Lab, Sensori+, ch22, Doverist, Nu-Lax, Robert Oatley Wines, Paulett Wines, Burge Family Wines, Vandenberg Through three unique brand management models - brand empowerment and partnership, brand incubation, brand distribution and marketing consultancy, Access Corporate Group brings mass premium brands to a global community of consumers that exceeds 10 million people today.