Kelden Cayton

Kelden Cayton is a seasoned growth marketing professional with extensive experience in the healthcare sector and digital marketing. Currently serving as Senior Manager of Growth Marketing at Accolade, Inc., Kelden focuses on new patient acquisition for the virtual healthcare service PlushCare, overseeing testing strategies for marketing channels to enhance growth and efficiency. Prior roles include Growth Marketing Manager at Forward, where Kelden drove awareness through various digital channels, and Account Manager at Metric Theory, managing lead generation efforts. Kelden co-founded EST WST Collective, an urban accessories brand, and held sales roles at Invoca, Lyft, and RAREFORM. Kelden holds an MBA in Sustainable Management from Presidio Graduate School and a double Bachelor's degree in Economics and Global Studies from UC Santa Barbara.