Saad El Asri

Saad El Asri is a Manager at Velvet Consulting since June 2020, leading strategic initiatives for prominent clients such as SEPHORA, NRJ, CLARINS, NESPRESSO, and PHILIP MORRIS. With a strong focus on e-commerce, digital transformation, and consumer experience, Saad has orchestrated workshops, formalized strategic plans, and scouted business growth opportunities. Previously held positions include Chief of Staff at Trustpair, where responsibilities included business planning and partner management, as well as Sales Manager at Bühler Group, overseeing a significant sales portfolio. Saad's educational background includes a Master's degree in Marketing & Strategy from Université Paris Dauphine - PSL and an Engineer's degree from Mohammadia School of Engineers.