Diana Ellegaard-Daia

Diana Ellegaard-Daia has extensive experience in content marketing and strategy. Diana started their career as a Content Writer at Clio in 2012 and later worked as a Communications Consultant at Primetime, where they were involved in creating market-entry communication strategies and handling content tasks for various clients. Diana then worked as a Social Media Manager at Geelmuyden Kiese Danmark on a project basis.

Diana then moved on to roles as a Content Strategist at Waremakers and WeDoCommunication, where they were responsible for developing content strategies for social media and web platforms. Diana also worked as a Co-Founder, Content Writer, and Visual Storyteller at Gastropolitans, a role in which they utilized their creative skills.

In 2016, Diana joined Komfo as a Content Strategist, contributing to the company's social media SaaS platform. Diana later joined Actimo as a Content Marketing Strategy Specialist, where they led content and social media strategies and successfully repositioned the brand through B2B content strategies.

In 2019, Diana joined Accutics, where they started as the Head of Content and then became Head of Content Marketing. In these roles, they defined and scaled the company's content marketing engine, leading the go-to-market content marketing strategy across a team of writers, designers, and specialists.

Diana's work experience also includes co-founding Women in Marketing CPH, a network for women in marketing, content, and communication in Copenhagen, where they aim to create a community for knowledge sharing and professional growth.

Overall, Diana has a strong background in content marketing, strategy development, social media management, and brand positioning.

Diana Ellegaard-Daia's education history is as follows:

- Master's Degree in Modern European Studies, English and American Studies from Københavns Universitet - University of Copenhagen, obtained from 2012 to 2014.

- Bachelor's degree in English and American Studies, with a focus on Copywriting & Media, from Freie Universität Berlin, obtained from 2009 to 2010.

- Bachelor's Degree in English and American Studies, with a focus on Media and Cultural Studies, from Universität Klagenfurt, obtained from 2008 to 2011.

- Digital Marketing Specialization from the University of Illinois Urbana-Champaign, obtained in 2015.

Additionally, Diana Ellegaard-Daia has obtained several certifications, including:

- Certified Product Marketer from CXL, obtained in 2021.

- Technical Content Marketing Specialist from CXL, obtained in 2021.

- CRO Certified Optimizer from CXL, obtained in 2021.

- Growth Marketing Specialist from CXL, obtained from 2020 to 2021.

- Certified Brand Marketer from CXL, obtained in 2021.

- Digital Analyst Specialization from CXL, obtained from 2020 to 2021.

- Customer Acquisition Specialist from CXL, obtained in 2020.

Diana has also obtained multiple additional certifications from CXL, including Branding, Positioning and Company Storytelling, Product marketing content, Radical differentiation, Segmentation and persona research, Sales and customer success enablement, Advanced Experimentation Analysis, Advanced Google Tag Manager, Scaling content marketing, A/B testing mastery, Applied neuromarketing, Attribution, Google Analytics 4, Google Data Studio, Intermediate Google Analytics, Account Based Marketing, Content strategy and SEO for lead generation, Customer retention, and Landing page optimization. These certifications were obtained between 2020 and 2021.