Andy Torres de Wilde

Social Media Strategy & Content Manager at Ace & Tate

Andy Torres de Wilde has a diverse work experience in various roles within the fashion and creative industries. In 2007, they founded and managed StyleScrapbook.com, a renowned fashion blog with a significant social media presence. They built and grew the blog's social media channels, reaching an audience of over 2.5 million followers.

In 2012, Andy co-designed an accessory capsule collection for Spanish brand Mango as part of the brand Werelse, collaborating with Chiara Ferragni and Carolina Engman. They managed the entire product design process from trend research to delivering the final products.

From 2013 to 2017, Andy worked with Stationary Team Europe B.V., designing StyleScrapbook agendas to be sold in stationary shops and online. They created new cover designs and focused on making the inside pages fun and motivational.

In 2013, they served as a judge on the television series "ELLE Mexico Diseña," offering expertise in styling, trends, and wearability as part of the judging panel.

Andy also had experiences with Hearst Magazines and E! Entertainment Television Latin America, where they worked as a freelance editor and contributor for Glamour Magazine NL and served as a judge on the TV series "ELLE Mexico Diseña," respectively.

In 2016, Andy became the Creative Director for AIT Label, an apparel and lifestyle brand based in LA. They led the aesthetic direction of the brand and designed its logo.

In 2019, they joined Max Mara Fashion Group as a designer, developing and designing a Denim Capsule Collection for the brand SPORTMAX. They managed the entire design process, from research and mood board creation to approving sketches and delivering the final products.

In 2019, Andy also co-founded Should I Wear It?, a platform aiming to change the social media space by removing negative triggers and providing real-time feedback on fashion and shopping choices. They served as the Chief Product Officer, focusing on innovation and creating a fun and safe community.

Andy's most recent work experience, starting in 2022, is with Ace & Tate, a fast-growing eyewear brand. They initially worked in social media marketing before taking on the role of Social Media Strategy & Content Manager. In this position, they oversee the TikTok and Instagram strategies and the creative direction of the brand's social media content.

Andy Torres de Wilde began their education in 2002 at the Universidad de Guanajuato, where they focused on studying interior design. They attended this institution until 2005, but did not receive a specific degree during this time. In 2005, Andy moved on to Universidad La Salle, A.C., where they pursued a degree in fashion design. This phase of their education lasted until 2006, and they successfully completed their studies in the field of fashion.

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Timeline

  • Social Media Strategy & Content Manager

    March 1, 2023 - present

  • Social Media Marketing

    August, 2022

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