Alejandra Cruz Linares

Alejandra Cruz Linares has a strong background in brand management and marketing. Alejandra started their career in 2013 at Merisant México, where they worked as a Coordinadora de Mercadotecnia for brands Canderel and Pure Via. During their time at Merisant México, they developed marketing strategies, executed marketing plans, organized events, managed social media, and collaborated with agencies and suppliers. Alejandra achieved notable successes, including brand renewal and the implementation of a comprehensive marketing plan.

In 2018, Alejandra joined TERRAFERTIL / NATURE´S HEART as a Marketing Activator. In this role, they were responsible for developing and implementing annual plans for different channels and clients, focusing on pharmacies, convenience stores, and e-commerce. Alejandra played a key role in creating strategic plans, aligning category and client priorities, and ensuring sustainable sales and brand growth. Alejandra achieved significant accomplishments, such as a 177% growth in e-commerce sales and the addition of new clients in the pharmacy and convenience store channels.

Most recently, Alejandra began working at ACH Foods México® as a Brand Chief in 2022. Detailed information about their responsibilities and achievements in this role is not provided.

Overall, Alejandra Cruz Linares has demonstrated expertise in brand management, marketing strategy, and driving sales growth in various channels.

Alejandra Cruz Linares completed their education at two different universities. From 2004 to 2007, they attended Universidad Iberomexicana, although the degree name and field of study are not provided. Subsequently, they enrolled in Universidad del Valle de México from 2007 to 2011, where they obtained a degree in Licenciada en Mercadotecnia, without information regarding the field of study.