Arantza Laurent

Arantza Laurent is a marketing professional with diverse experience in brand coordination and strategic development. Currently, as a Brand Assistant at ACH Foods México® since January 2022, Arantza is responsible for media and design agency coordination and generating quantitative data analysis to refine brand plans. Prior to this role, Arantza worked as a Marketing Analyst at KIO Networks, focusing on marketing strategies and campaign coordination, and as a Marketing Scholar at RB, where involvement included innovation projects for the Enfamil brand. Earlier career experiences included internship roles at Universidad Panamericana in scholarship administration and public relations, contributing to student recruitment and coordination of support services. Arantza holds a degree in Administration and Marketing from Universidad Panamericana, completed in 2019.