Jeffrey Yee

Jeffrey Yee has more than 17 years of work experience in various roles related to demand generation, account-based marketing, and marketing technology.

Their most recent position is at Achievers, where they currently serve as the Senior Director of Demand Generation, a role they have held since April 2021. Prior to this, they were the Director of Demand Generation at Achievers from April 2020 to March 2021.

Before joining Achievers, Jeffrey worked at Shutterstock as the Director of Demand Generation and Account Based Marketing for their Global Enterprise and SMB divisions. Jeffrey was responsible for building and leading a team of marketers and overseeing various marketing functions, including operations, technology, content, inbound and outbound ABM, and SDR relations. Jeffrey held this position from 2018 to 2020.

Jeffrey also has experience as the Director of Strategic Account Based Marketing at 360insights.com, a leader in the Channel Incentive Management space. Jeffrey developed and implemented an account-based marketing strategy and managed a team of Account Development Representatives. Jeffrey worked at 360insights.com from 2017 to 2018.

In addition, Jeffrey served as the Director of Demand Generation at Ghostery, Inc. where they were responsible for filling the top of the funnel, managing campaign management, marketing operations, account-based marketing, and SDR orchestration. Jeffrey held this position from 2015 to 2016.

Before that, Jeffrey worked at Oracle as a Managing Principal Consultant and Principal Consultant, leading teams of consultants in delivering modern marketing best practices and hands-on training to Oracle Marketing Cloud customers. Jeffrey focused on areas such as lead nurturing, lead scoring, content strategy, and revenue performance management from 2012 to 2015.

Prior to their time at Oracle, Jeffrey held various roles at Dun & Bradstreet, including Demand Generation Manager for the North American sales organization, Channel Marketing Manager for Canadian Enterprise Sales, Marketing Manager for Customer Retention, and Senior Marketing Specialist. Jeffrey worked at Dun & Bradstreet from 2007 to 2012.

Jeffrey began their career at Jonas Software as a Product Management Coordinator and later transitioned to the role of Marketing Specialist. Jeffrey was responsible for developing selling tools, strategic communications, and managing web strategy from 2003 to 2006.

Jeffrey also briefly worked as an Acquisitions Analyst at Constellation Software Inc. in 2003.

Throughout their career, Jeffrey has demonstrated expertise in demand generation, account-based marketing, marketing technology, team leadership, and strategic planning.

Jeffrey Yee completed their education at the Schulich School of Business - York University from 2012 to 2013, earning a Master of Business Administration (MBA) degree. Jeffrey was also awarded the Dean's Honour List during their time there. Prior to that, from 2000 to 2004, Jeffrey attended Wilfrid Laurier University where they obtained a HBBA degree in Business and Economics.

In addition to their formal education, Jeffrey has obtained several certifications in various fields. In 2017, they achieved the Social Selling Mastery certification from Sales for Life. In 2016, they became an ABM Certified Strategist through Demandbase - The Leader in Account-Based Marketing. Jeffrey also acquired the Eloqua Certified Professional Services Consultant certification and the Revenue Performance Management (RPM) Master certification from Eloqua in 2013. Most recently, in 2018, Jeffrey became a Salesforce Certified Administrator.