Elliot Latil

Elliot Latil is a skilled web analytics expert with extensive experience in enhancing online measurement strategies for various companies. Currently, Elliot works at Acierto.com, where responsibilities include leading Google Analytics 4 migration and implementing tracking standards. Previous roles include serving as a GA4 and Google Tag Manager expert at GTM Analytics, assisting a range of European clients with their web analytics strategies, and as a marketing analytics specialist at Gaasly, focusing on PPC marketing. Elliot's earlier positions involved significant contributions to digital analytics at Banco Supervielle and marketing analytics at Soyuz, where data-driven approaches were successfully employed to drive business growth. Elliot holds a Master's degree in Corporate and Crisis Communication from CELSA Paris-Sorbonne and has further qualifications in data analytics.