Kennedy Reynolds

Chief Brand Officer & Head, Creative Marketing at Acorns

Kennedy wasn’t looking for an in-house role when she took on Acorns as a client through her content and brand strategy consultancy. The mission and team changed her mind. Today, she works across the organization to bring our story, values, and vision to life. Previously, she started Kennedy Reynolds Consulting and partnered with clients from Under Armour to Microsoft on writing, content strategy and brand identity. Kennedy created the Brand and Storytelling Team at Zeno Group, a Daniel J. Edelman agency, while Vice President and Head of Digital Content in their New York Office. Her clients included Virgin America, Unilever, WeWork and the NFL. Prior, she was a Content Manager at Edelman, serving two of their largest global accounts.

Kennedy received her Master of Fine Arts in Creative Writing at the University of London, where she published a collection of short stories and poems written by her class. She received her Bachelor of Arts in English and American Literature and Language at Harvard University.

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Timeline

  • Chief Brand Officer & Head, Creative Marketing

    Current role

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