James Sleightholm

Jim Sleightholm has over 16 years of experience working in various roles within the consumer goods industry. James (Jim) is currently employed as the Vice President of National Client Insights at Acosta since May 2022.

Prior to this, Jim worked at Red Bull for 10 years, starting in 2012. During this time, they held roles such as Sr. Director Category Development Region Accounts and Director Category Development National Accounts. In these positions, they led customer-facing category management teams and partnered with sales, headquarters, and marketing teams to develop strategies for achieving annual brand plans and winning account opportunities. James (Jim) also had a special emphasis on leading customer relationships and strategic influence at Kroger.

Before their tenure at Red Bull, Jim worked at The Coca-Cola Company from 2008 to 2012. James (Jim) held positions such as Category Planning Manager Kroger National Accounts Team, where they delivered category and shopper insights for multiple beverage categories, and Kroger National Account Sales Manager, where they directed channel, brand, and customer strategies for a 14-state region.

Jim's career in the consumer goods industry began at Campbell Soup Company in 2006, where they served as the Region Sales Director, leading sales and category management efforts for all brands in the Central U.S.

Overall, Jim Sleightholm has a strong background in category management, customer relationship management, and strategic planning within the consumer goods industry.

Jim Sleightholm attended Northeastern University, where they earned a Bachelor of Science in Business from the School of Business Administration, focusing on Marketing. James (Jim) also attended Southern Methodist University and obtained a Sales Systems Certification from the School of Engineering and Applied Science. Additionally, they hold a certification as a Certified Strategic Category Advisor from the Category Management Association.