Shikha Parikh has a diverse work experience spanning various industries and roles. Shikha currently holds the position of Associate Brand Manager at Acquco. In 2022, they will be promoted to the role of Jr Brand Manager within the same company. Prior to their current position, Shikha worked as a Marketing Associate at Rising Pharmaceuticals from July 2021 to February 2022. Shikha also gained experience as a Digital and Brand Marketing Intern at Cipla from September 2020 to November 2020. Before entering the pharmaceutical industry, Shikha worked as an Enrollment Management Specialist at NYU Tandon School of Engineering from January 2020 to August 2020. Shikha also has experience in marketing and event management, having interned at Cineyug in 2017 and worked as a Business Development Executive at Wow Venue in 2016. Shikha'smost significant experience prior to these roles was as a Relationship Executive at RewardPort. In this role, Shikha developed and managed promotional marketing campaigns for various FMCG clients, presented ideas and strategies to clients, enhanced existing promotional programs, conducted market research and data analysis, and established alliances with partner companies. Shikha was awarded for their outstanding performance with the most profitable deal for Haldirams.
Shikha Parikh's education history is as follows:
From 2019 to 2021, Shikha attended New York University and obtained a Master's degree in Integrated Marketing.
Prior to that, from 2015 to 2018, Shikha attended the University of Mumbai and earned a Bachelor's degree in Advertising.
From 2013 to 2015, Shikha attended Narsee Monjee College of Commerce and Economics and completed their Higher Secondary Certificate (HSC) with a focus on Business/Commerce.
Shikha's primary education took place at P G Garodia School from 2000 to 2013.
In terms of additional certifications, Shikha obtained the following:
- In February 2021, Shikha completed the "Google Ads for Beginners 2021 - Step By Step Process" course from Udemy.
- In November 2020, Shikha obtained the "Advanced Google Analytics" certification from Google.
- Also in November 2020, Shikha completed the "Introduction to Data Studio" course from Google.
- In October 2020, Shikha obtained the "Google Analytics for Beginners" certification from Google.
February, 2022 - present